As distinctive as the city itself, there is something that the entire world envies in Paris. The Eiffel Tower? No, I am talking about the Parisiennes.

The Parisienne has become much more than a woman living in Paris: an icon. Suffice to see the abundant literature dedicated to her tastes, habits and secrets to understand the power of attraction that Parisian women have exerted and continue to wield around the world.

We’d rather let the experts dissert about the “why” of this worldwide fascination and share with you our secrets to live the city like a true Parisienne. With Christmas around the corner, it is the perfect time to introduce you to our beloved neighbor: Le Bon Marché. While the tourist buses like to hoard boulevard Haussmann, those in the know prefer the more refined charm of the iconic department store of the Rive Gauche.

 The history of the Bon Marché is intrinsically linked with the one of Hotel Lutetia, which was initially erected in 1910 to accommodate the store’s elegant clientele. The store’s prodigious success justifies such an initiative: its founders Aristide and Marguerite Boucicaut are commercial geniuses. Together, they invent the concept of department store as we know it nowadays and the Bon Marché becomes a standard for upscale shopping all around the world.

Did you know? It even stars in one of French literature’s masterpiece, the novel Au Bonheur des Dames by naturalist writer Emile Zola.

Now back to our present thoughts: what will you get your loved ones for Christmas? Well, from books to kitchen accessories, from designer outfits to the most confidential beauty brands, the Bon Marché has literally everything! Besides admiring the tasteful Christmas decorations, you will be able to take your pick from the many gift selections presented thorough the store and even have them personalized.

Bring back this Parisian je-ne-sais-quoi home under the Christmas tree? That is something we’d definitely wish for!

Le Bon Marché, 24 rue de Sèvres, 75006 Paris